- Four-in-ten (41%) adults admit that they sneak sweets from their own candy bowl.
- On Halloween night, the majority (52%) of those providing treats to costumed kiddies will be passing out chocolate, while three in ten will drop hard candy or lollipops into the sacks.
- 62% of adults will be handing out candy because “it’s a personal favorite” or it’s a household tradition (55%)
- 43% of grown-up celebrants cite costumes as one of the most indispensable parts of the holiday.
- About 26% of households will include full-size candy (chocolate and non-chocolate) in their Halloween activities.
- 90% of parents admit to sneaking goodies from their kids’ Halloween trick-or-treat bags.
- Parents favorite treats to sneak from their kids’ trick-or-treat bags are snack-size chocolate bars (70 percent sneak these), candy-coated chocolate pieces (40 percent), caramels (37 percent) and gum (26 percent).
- Parents least favorite goodie to take from their kids’ trick-or-treat bags is licorice (18 percent).
- 30% of kids report that they SORT their candy first when returning home with trick-or-treat loot, others:
- Savor it (20%)
- Share it (16%)
- Stash it (14%)
- Swap it (7%)
- Kids say they prefer homes that give: anything made with chocolate (68%) followed by lollipops (9%), gummy candy (7%) and bubble gum or chewing gum (7%)
- More than 93% of children go trick-or-treating each year.
- Kids tell us that their favorite treats to receive when trick-or-treating are candy and gum. Eighty-four percent of kids said candy and gum are their favorites over other options like baked goods or small toys.