Favourite Treats

Adults

  • Four-in-ten (41%) adults admit that they sneak sweets from their own candy bowl.
  • On Halloween night, the majority (52%) of those providing treats to costumed kiddies will be passing out chocolate, while three in ten will drop hard candy or lollipops into the sacks.
  • 62% of adults will be handing out candy because “it’s a personal favorite” or it’s a household tradition (55%)
  • 43% of grown-up celebrants cite costumes as one of the most indispensable parts of the holiday.
  • About 26% of households will include full-size candy (chocolate and non-chocolate) in their Halloween activities.
  • 90% of parents admit to sneaking goodies from their kids’ Halloween trick-or-treat bags.
  • Parents favorite treats to sneak from their kids’ trick-or-treat bags are snack-size chocolate bars (70 percent sneak these), candy-coated chocolate pieces (40 percent), caramels (37 percent) and gum (26 percent).
  • Parents least favorite goodie to take from their kids’ trick-or-treat bags is licorice (18 percent).

Kids

  • 30% of kids report that they SORT their candy first when returning home with trick-or-treat loot, others:
    • Savor it (20%)
    • Share it (16%)
    • Stash it (14%)
    • Swap it (7%)
  • Kids say they prefer homes that give: anything made with chocolate (68%) followed by lollipops (9%), gummy candy (7%) and bubble gum or chewing gum (7%)
  • More than 93% of children go trick-or-treating each year.
  • Kids tell us that their favorite treats to receive when trick-or-treating are candy and gum. Eighty-four percent of kids said candy and gum are their favorites over other options like baked goods or small toys.

Source: Candyusa.com

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